It’s hard to fathom that just a decade ago, smartphones were becoming mainstream with the introduction of Apple’s iPhone. Do you even remember a time when we weren’t on Wi-Fi or constantly engaged with some sort of consumer technology? An entire generation of children have grown up in a fully digital world where everything they see and use now incorporates some sort of device. This of course includes toys!

STEM toys have been steadily trending as parents and kids continue to incorporate technology into their lives. Robots, interactive plushies and many other electronics are being brought into the forefront. There is no question that tech will continue to play a part in the evolution of toys but we can not forget the importance of traditional play as well.

Collectibles have been a mainstay in the toy industry with appeal across all ages as they drive imagination during playtime. They serve as affordable items for office décor. They serve as cute and squishy toys for playtime, facilitate discussion amongst friends and of course are the bridge that connects us with our favorite characters. Traditional play with simple, affordable and fun collectibles still fill a void for both kids and adults. Traditional toys bring versatility to play time with kids being in charge of how they want to play with their collectibles and not being told how to by a touchscreen.

The incredible success of our Mash’Ems and Fash’Ems lines of collectibles can certainly be attributed to all of the above. With many different licences, such as Guardians of the Galaxy, My Little Pony and Paw Patrol, they are perfect for smaller children to interact with and affordable to collect for older fans of these various licenses. Whether you squish, mash, collect or trade, Mash’Ems & Fash’Ems are a great example of the importance of traditional play for all the kids and kids-at-heart out there!