Christmas is the most wonderful time of the year, but a close second would definitely be New York Toy Fair! We had a terrific time last week at the annual event showing the media and our industry colleagues the exciting new products we have mashed up for release later this year. With so many amazing toys on display at the Javits Center, we certainly enjoyed being in the presence of so many toy-loving kids and kids-at-heart.

From our Gemmies Sparkle Loom Display to our Battlebots Battle Arena, visitors at our booth were both amazed and the entertained by our wide range of toys and licences. We would like to thank our media friends from The Toy Insider, The Today Show, PC Mag, TTPM and The Verge for dropping by and checking out our displays!

To all the amazing YouTube vloggers and bloggers who stopped by to chat with us as well, thank you for all your enthusiam and interest. We value our online community and look forward to seeing more of your videos and reviews this year!

Check out some pictures from this year’s Toy Fair below! We hope to see all of you again at next year’s Toy Fair.

Laurie Schacht, “Toy Insider Mom”, showing off our Gemmies Sparkle Loom display on The Today Show


Mash’Ems Spongebob discovering how New York Toy Fair can be a lot more FUN than Bikini Bottom!


Are you ready to ro-battle! Our Battlebots arena was a hit at Toy Fair!